The TotalEnergies Africa Cup of Nations Morocco 2025 has delivered the largest commercial return in the history of the tournament, with revenues rising by more than 90 percent compared with previous editions, according to a statement released Friday by the Confederation of African Football (CAF).
CAF said the increase was driven by growth in sponsorship, broader media rights distribution, and entry into new international markets, including East Asia, while strengthening established broadcast territories.
The tournament has secured 23 commercial partners, up from 17 for the Côte d’Ivoire 2023 edition and nine during Cameroon 2021.
The governing body said the expansion followed a detailed post-tournament review after AFCON 2023, which identified strong audience demand in underexploited markets.
Those findings shaped the current sponsorship and broadcast strategy, with targeted engagement in China, Japan, Brazil and several European markets.
CAF’s sponsor base for the Morocco 2025 edition spans multiple regions, with partners from the United States, China, Germany, Japan, the United Kingdom, Morocco and Côte d’Ivoire.
Turkey has joined the sponsor roster for the first time, and the European Union has also come on board, according to CAF.
Long-standing partners including TotalEnergies, Orange, Visa, Puma, Tecno, 1xBet and Lonaci have maintained their association, while companies such as AGL, Danone and Unilever have renewed agreements.
CAF has also moved into digital competition formats through the launch of eAFCON, developed in partnership with Konami’s eFootball platform.
The initiative marks CAF’s first formal entry into eSports and will be integrated into its commercial assets from future Africa Cup of Nations tournaments.
The 2025 tournament, hosted by Morocco, concludes on Jan. 18 and is being positioned by CAF as a global football property with growing relevance for international advertisers and media investors.
