NAIROBI
TikTok has launched a new in-app AI literacy hub for users in Kenya, Nigeria and South Africa as part of a broader push to help people recognize AI-generated content and understand how AI tools are used on the platform, the company announced Tuesday.
The hub builds on TikTok’s AI Literacy Fund, which the company launched in November 2025 and has grown to more than $4 million in committed investment.
The fund supports local organizations that produce AI education content tailored to their communities, rather than relying on a one-size-fits-all global approach.
In Kenya, TikTok’s partners under the fund include Eveminet and Mtoto News. Elsewhere on the continent, the company works with Africa Check, the Centre for Journalism Innovation and Development, Paradigm Initiative in Nigeria, and Moxi Africa in South Africa.
Together, these partnerships have generated more than 200 million views of AI literacy content across the continent, according to TikTok.
Local creators in the spotlight
TikTok also highlighted Kenyan creators Tonnee Ndungu and Nyandia Gachago as examples of people using AI tools for education and digital storytelling on the platform.
The company said creators across Kenya, Nigeria and South Africa are increasingly experimenting with AI-powered production tools to develop original content and new creative formats.
“We believe people should have context, confidence and control over their experiences with AI on TikTok,” said Tom Varghese, AI lead for TikTok’s global public policy team.
Beyond education, TikTok said it is testing new detection systems to identify accounts that primarily publish AI-generated spam, as generative AI makes it easier to mass-produce low-quality or misleading content.
The company said it removed more than 86 million fake accounts globally in the first quarter of 2026 as part of its broader effort to protect authentic creators and maintain trust on the platform.
TikTok said more than 3 billion videos have now been labeled as AI-generated using a combination of Content Credentials, creator disclosure tools and invisible watermarking.
The company has also joined the Coalition for Content Provenance and Authenticity Steering Committee, which works to develop global standards for verifying whether digital content has been created or altered using AI.
TikTok’s latest initiative mirrors similar efforts by other major technology companies, including Google, Microsoft and Meta, to improve public understanding of AI-generated content.
The company has also partnered with the National Association for Media Literacy Education and AI specialist Henry Ajder to develop guidance on responsible AI use for its broader community.
