ANTANANARIVO, Madagascar (BG) – A unique training program in Madagascar has equipped women with fashion design and business skills, helping them build sustainable enterprises, according to the International Trade Centre (ITC).
The initiative, spearheaded by the Academy of Design & Innovation (ADI) and the ITC, is part of the UK Trade Partnerships Programme (UKTP) and transforms creativity into economic opportunity.
The participants learned essential techniques such as pattern-making and tracing blocks for skirts, corsets and sleeves.
They also explored embroidery, screen printing and patchwork, drawing inspiration from global fashion trends, ITC said.
Beyond technical skills, the women gained knowledge of branding, marketing, and packaging, key elements for positioning their products in the marketplace.
They turned their creations into high-quality products by developing their labels and unique brand stories.
Challenges such as power outages and varying skill levels tested their resilience, but they overcame obstacles through collaboration and embraced the learning process.
Their final projects—redesigned garments and professional storyboards—reflected their growth and creativity.
The initiative marks the beginning of a broader effort. ITC, ADI, and the women’s business group GFEM remain committed to expanding training and mentorship opportunities to ensure long-term success.
These Malagasy women are weaving more than just fabrics—they are weaving independence, confidence and a brighter future.
